Full-spectrum creative direction for Bait da Mighel, a contemporary alpine refuge reimagined as an experiential cultural space. The project began with naming and identity design, defining a complete visual language—from logo, typography, and color system to tone of voice and editorial storytelling. I designed and developed the website, built the social media strategy, and structured the entire event programming—from curating formats and selecting artists to defining seasonal narrative flows. The work also extended to on-site materials: signage, menus, printed matter, and environmental graphics—ensuring a coherent and immersive brand experience at every level.