For the relaunch of Berenford, a historic eyewear brand, I handled the complete creative direction for its first comeback event, held at Red Room Milano on April 15, 2025.
The project included the development of the event flyer and visual concept, crafted to reflect Berenford’s world: a rich aesthetic inspired by international jet set icons, James Bond references, and the golden age of sensual luxury and elite living.
With a soundtrack rooted in refined, non-commercial electronic music, the night marked the start of a new phase—building a community around the brand through visuals, events, and atmosphere.
The work spanned visual identity, creative direction, graphic production, and strategic support for event communication.