Brand strategy and visual identity for KOI, a contemporary cocktail bar rooted in Japanese culture and Italian sophistication. The concept revolves around balance—between raw and refined, east and west, tradition and experimentation. The identity system blends minimal typography, graphic precision, and subtle symbolism, echoing the ritual of sake and the tension of controlled elegance. Every touchpoint, from logo to menu, packaging and tone of voice, was designed to express KOI’s dual soul: instinctive and methodical.