Concept, structure and full visual development of the company profile for Maspes Cristina Abbigliamento, a historic fashion store based in Sondrio. The project involved the creation of a clear and elegant presentation aimed at telling the brand’s story, values, and positioning through contemporary language and visual balance. From editorial layout to tone of voice, the work focused on enhancing Maspes' heritage, curated brand selection, and store identity—translating tradition into a coherent and modern corporate narrative.